Gabriele Ferri

Head of program (M.Sc. Digital Design)

Joey is a talented designer and a social person whom I’m certain will find the best way to work in diverse and interdisciplinary teams. I would say that UX/UI is where, at the moment, Joey has the most experience in but – as I observed him work with his fellow students – I wouldn’t be surprised to see him evolve into a product owner or team manager. For a practical project at the MDD / HvA, Joey and his team proactively contacted Lab111 (a cultural institution in Amsterdam) and self-organized an exhibition event to showcase their work, which was an interactive installation on the effects of the current climate emergency and used depth-sensing cameras to adapt the graphics on a screen to the actions of an audience in the room. I have to applaud Joey’s tenacity in aligning all the stakeholders involved in this project and in keeping his team motivated and on top of things. This is just one example of why I believe that, in the medium term, he could evolve in an effective product owner. Joey is a level-headed, pleasant, and social person with whom it’s easy to have productive conversations. In times of Covid, Joey was able to work remotely with efficiency and calm, and he was also able to make the most out of the few occasions for in-person cooperation.

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