I’ve worked together with Joey on our growth experimentation at Floryn for a little over a year now. It’s crazy how much relevant work e experience someone as young as Joey already has. At Floryn he took up the responsibility to establish a mature, agile way of working, using JIRA for our project management. He implemented JIRA on his own, completely relieving the head of marketing of this task. Talking about internal processes, he also implemented our brand management software, to make sure everything everyone always needed was to be found in one spot. Joey can use his design and UX knowledge not only to create a better experience for the user but also to make sure that conversion rates go up. All this without losing the human touch. Joey would often send me new things he was learning during his master Digital Design, especially topics about the impact of design to bring forth real change in the world. Joey does things from a Growth mindset, experimenting with different hypotheses until he finds something that sticks. One of the things I liked most about Joey is that he doesn’t care about having to throw away code that he wrote because an experiment didn’t turn out successful. He’ll happily go on to the next experiment and start over, where many people here would commit the sunk cost fallacy, wanting to hold on to something just because they invested resources into it. Joey is always looking forward, thinking about solutions instead of problems. When there doesn’t seem to be a way, Joey will find a way, even if it has to be a bit hacky sometimes. At Floryn, Joey built a complete tool stack for companies looking for investments, this includes calculators for Return on Investment, Cost of a loan, Quickscan, Max. financing amount, etc. All of them are completely tracked to monitor performance. I found Joey to be a very T-shaped marketeer, with the depth of knowledge in design, front-end, javascript applications, automation, and process management. In short: I will miss working together with Joey, not only because he’s a great human being, but also because finding someone who can do all the things he can do is nearly impossible.